Fuse American Culture with Your Own to Succeed
Name: Reema Khan
Country of Origin: India
Emigrated to U.S.: 1996
Launched s.h.a.p.e.s: 2003
Annual Revenues: $14 million
Jobs Created: 350
After getting an MBA and a good accounting job in America, Reema Khan was laid off in an economic downturn. Rather than look for something else, she started her own company, And what better business to target than the one she hard learned at her mother's feet in India—beauty salons? Once she re-discovered her foreign advantage: eyebrow threading, a technique for shaping eyebrows she’d learned from her mother. Now, ten years later, Khan runs s.h.a.p.e.s Brow Bar a thriving $14 million company with 350 full and part-time employees. Read how she did it here.
We talked to Ms. Kahn about what advice she has for immpreneurs:
If you can create a fusion between our culture and their culture, you will make a big hit.
Immpreneur: What are the advantages to being an entrepreneur in this country?
Khan: American culture is so tolerant of other cultures. Anything you have to offer is welcomed. If it weren’t for that, I wouldn’t have even had a chance of entering a mall. If people around me weren’t tolerant, I could not have done it.
Immpreneur: What advice do you have for immigrant entrepreneurs?
Khan: Think outside the box. Anything with a twist will sell. In American culture, they like anything that is Indian. If you can create a fusion between our culture and their culture, you will make a big hit.
American culture is so tolerant of other cultures.
Immpreneur: What are the advantages you have being an immigrant in America?
Kahn: You can have the best of both cultures. For me, because I was young when I came here, I could keep my roots and also adapt to things here. I was able to connect with people in my community and also American mainstream consumers.